SO/

Fashionable, vibrant and distinctly playful, SO/ began as SO/ Sofitel, a niche line of boldly designed luxury hotels. It later became a lifestyle brand in its own right, managed alongside Accor's other lifestyle labels.

The style

SO/ hotels are known for edgy interiors created with fashion designers, conceptual art, late breakfasts for late nights and rooftop or poolside bars that become local hotspots. The brand promises an experience that is colourful, worldly and a little unconventional.

Where to find it

The brand's best-known addresses are in cities such as Bangkok, Vienna and Berlin, and on islands such as Mauritius. New openings appear regularly, so check the current list before you plan a trip.

Who it suits

SO/ is for travellers who want energy rather than hushed corridors: weekend breaks, city nights and celebrations. If you prefer a quiet library bar, a Sofitel Legend or an MGallery may suit you better.